Allium B, a Brighton based brand, founded by two sisters with one mission, to make gorgeous dresses appealing to grown ups. Not too short, not too long, not too young and not too old, just perfect.
Over the next few weeks I shall be taking you on a journey with this fabulous brand, discovering their new collection, some of my favourite items from the collection as well as behind the scenes information and first hand inspirations of their creations.
So who are Allium B? The brand formed in March 2012, both founders, sisters Clare and Mary who had built careers in the fashion industry in buying and merchandising, launched their innovative dress collection online.
The dresses are more than just dresses. So much thought and planning has gone into each garment, right down to the smallest of details to create a luxury dress that can be worn from day to night at an affordable cost.
I went to meet the dynamic duo in their beautiful studio based in Brighton, there was promise of tea, fashion and soup, which was exactly what was needed due to the weather being horrendous. When I arrived I was greeted with smiley faces, we made our way to the studio which was based at the top of the garden, very tranquil and quaint. After initial introductions were over, Mary began to show me the collection, explaining in detail the influences that had inspired that particular design. One thing that I really loved was how detailed this design process actually was, certain garments had been fully inspired by vintage fabrics, interesting embroidery detailing, handbags, and the end result is just beautiful to see.
I have included some of their beautiful designs below.
The beautiful Alexa Dress.
The lovely Eliza Liberty Print Sundress, available in three prints. (I shall be featuring one of these dresses as my favourites.)
Stunning Liberty Silk Printed Ava Dress
Relaxed Chic Edie Dress.
Just a little taster from their collection and I am sure you will agree that all of their dresses are divine. The perfect day to night dress, versatile in so many ways.
I shall be featuring my favourites from the collection each Wednesday so be sure to subscribe to Lady Loves Fashion so you do not miss out. You can get 15% off your first order at Allium B – just enter ‘HELLO’ at checkout.